How to write meta descriptions for every Shopify product

It is the short summary a search engine may show under your page title. Google rewrites it when it thinks another passage fits the search better, but a specific, accurate description is used more often and earns more clicks.

When a product has none, most Shopify themes fall back to the opening of the product description, which is rarely written for a search result.

1. 1In your Shopify admin, go to Products and open the product.
2. 2Scroll to Search engine listing and select the edit icon.
3. 3Write the meta description. Shopify counts the characters as you type.
4. 4Save.

1. 1Go to Products, select Export, and export all products as a CSV file.
2. 2Keep an untouched copy of that file. Shopify has no undo for an import, and this copy is your way back.
3. 3In the working copy, fill the SEO description column. A product with several variants has several rows; the description goes on its first row.
4. 4Go to Products, select Import, choose the file and tick the option to overwrite products with matching handles.
5. 5Open a few products and check their search engine listing.

An overwrite import writes every column in the file, and a blank cell blanks the field in the store. Columns you leave out of the file stay as they are, so import only URL handle, Title and the columns you meant to change.

1. 1Ask: Write a meta description for every product that is missing one.
2. 2Ecomsync finds the products with an empty meta description and writes each one from that product's own data, in your store's style and under the length limit.
3. 3Review the list: every product with its photo, the current value and the new one, and a character count. Edit or deselect any of them.
4. 4Approve. The descriptions are written to Shopify, and the run can be undone in one click.

• Name the product and its variant or colour in the first few words.
• Add the one detail a shopper compares on: the material, the size, the capacity.
• Give a reason to click, such as delivery time or a guarantee you actually offer.
• Write a different one for every product. Two hundred copies of one sentence help nobody.
• Do not repeat the title word for word. The title already shows above it.